STRATEGIC ALIGNMENT BASED ON MEGATRENDS
Megatrends are long-term, global developments that shape society, the economy and politics over decades and have a decisive influence on the future.
In an increasingly complex and fast-paced world, megatrends provide valuable strategic guidance: they reveal the direction in which markets, customer needs and lifestyles are heading – and how companies can position themselves at an early stage.
Hettich is already capitalising on key megatrends to develop innovative, resource-efficient and sustainable product concepts, and is actively helping to shape future market requirements in the furniture industry.
At the macro level, three key megatrends are having a particular impact: globalisation, digitalisation and new mobility. They influence all other megatrends and provide the framework for numerous transformation processes.
For the furniture and interior design sector, five megatrends in particular are shaping life and living – and opening up clear avenues for innovation and competitive advantages.
Follow us! It's all in Hettich
Sign up now for the Hettich newsletter free of charge and follow us on social media. Stay one step ahead with Hettich.
Subscribe to the newsletter now
5 major trends in the furniture and home furnishings industry
The megatrend Sustainability is bringing about profound changes in the furniture industry. The climate crisis is accelerating the shift towards environmental, economic and social responsibility – and making sustainable business practices a key factor for success.
Key developments:
- Environmental awareness is becoming mainstream rather than an elitist lifestyle trend
- Sustainable responsibility shapes purchasing decisions, product development and the choice of materials
- Efficiency rather than reduction: smart technologies and resource-efficient processes enable new, sustainable solutions
This trend opens up new opportunities for the furniture industry in terms of resource-efficient materials and durable product solutions.
The megatrend of personalisation is changing the way people live, work and reside. The need for self-fulfilment and a clear personal identity is becoming increasingly important for both individuals and businesses.
Key developments:
- Appreciation of freedom and flexibility in everyday life and at work
- New creative and sustainable ways of living that take greater account of individual needs
- Sharing concepts are increasingly gaining ground over traditional ownership models
This trend presents the furniture industry with significant opportunities for personalised solutions, modular products and flexible interior design concepts that adapt to individual lifestyles.
Greater customisation with Hettich platform solutions: Discover AvanTech YOU
The megatrend of urbanisation is transforming cities into key living spaces, creative hubs and economically vibrant centres. As the population grows and living space remains limited, there is an increasing need for smart, space-saving housing solutions and new urban living concepts.
Key developments:
- Rising population figures and a shortage of housing are creating new demands for functional, compact forms of housing
- Mobility, work, infrastructure and social dynamics are increasingly merging to form integrated urban systems
- The evolution of urban architecture: improving quality of life through communal spaces, green spaces and smart technologies
- The countryside is becoming increasingly attractive as a complementary or contrasting living environment – with greater connectivity between town and country
As living space becomes increasingly scarce, this trend is driving up demand for compact, smart living solutions and creating opportunities for flexible, space-optimising interior design concepts.
Designing small spaces with Hettich: Discover the Hettich Tiny Home concept
The ‘Silver Society’ megatrend describes the far-reaching demographic shift: an ageing, active society, migration and new lifestyles are bringing about lasting changes to the way we live, work and consume.
Key developments:
- Active, health-conscious older demographics with high purchasing power and an affinity for solutions focused on comfort and safety
- New approaches to life with a focus on self-fulfilment and personal goals
- Adjustments to everyday life: new demands on housing, work and integration
- Migration drives further population growth and cultural diversity
- The rise in single-person households is driving demand for compact and flexible housing solutions
The Silver Society is driving growing demand for ergonomic, accessible and comfort-focused furniture. Successful interior design concepts are modular, flexible and age-friendly.
Hettich solutions for the Silver Society: Discover fittings for dishwashers
The ‘New Work’ megatrend describes the profound transformation of the world of work brought about by digitalisation, automation, new values and flexible working arrangements.
Key developments:
- Flexible, digital and purpose-driven working models are shaping everyday working life
- Artificial intelligence automates routine tasks and creates new areas of work
- Networks, project-based work and agile structures are replacing traditional hierarchies
- Interdisciplinary and international collaboration is fostered by online formats and co-working spaces
- Work-life balance is a personal choice and is becoming increasingly important
This trend is driving up demand for flexible, ergonomic and digital workplace solutions for home working and hybrid working models. The furniture industry is seeing opportunities arise from modular, customisable designs for modern workspaces.
With Hettich, towards the office of the future: Discover Hettich’s New Work concept ideas
Rethinking spaces. Creating added value.
Hettich develops modular interior solutions that ideally combine design, functionality and cost efficiency. Whether for office, retail or living spaces – we create flexible solutions that make the most of every last square metre. Every area has untapped potential – and we help to unlock it.
Мы всегда готовы поддержать вас в вашей работе
Все быстрее и значительнее мегатренды «Индивидуализация», «Урбанизация», «Эволюция труда», «Диджитализация», «Устойчивое развитие» меняют мир, в котором мы живем и то, как мы работаем. Дизайн интерьера и мебели с учетом новых трендов – интересная и важная задача для производителей мебели, где есть большие перспективы.
'It's all in Hettich' означает предоставление клиентам и партнерам всех необходимых инструментов и решений для создания инновационных и экологичных концепций организации жизненного пространства.
Выберите целевую группу, которая вам больше всего подходит, и откройте для себя мир индивидуальных решений и вдохновляющих идей.
