With nearly two decades of experience, Bertl brings a unique blend of strategic vision, operational excellence, and deep product knowledge to the role. Following positions in Brand Management at Blum Southeast Asia and as Head of Procurement Asia at ING Bank N.V., Bertl joined the Hettich Group in 2018. Since then, he has held global leadership roles across Asia, most recently serving as Managing Director of Hettich Singapore, Hettich Indonesia, and Hettich Vietnam. In his new role, he will be based at Hettich America’s headquarters in Buford, Georgia, where he will oversee the company’s U.S. operations with a focus on expanding brand visibility, growing market share, and driving innovation in the North American market. His appointment follows the recent merger between Hettich and FGV Group, positioning the company for accelerated growth and deeper market integration.

“Hettich Group is internationally renowned for our unparalleled
innovation and trademark German engineering,” said Bertl. “As CEO of Hettich America, my goal is to expand our presence in the United States with a hands-on sales approach, engaging loyal trade partners and reaching new consumer audiences with our exceptional solutions offering. Hettich America has untapped potential that I look forward to unleashing with our dedicated colleagues.”

Bertl’s appointment comes at a pivotal time as Hettich America seeks to evolve from a high-end functional hardware manufacturer into a lifestyle brand recognized for both form and function. He brings international experience and a fresh perspective to his new role, where he will lead the company’s mission to bring intelligent solutions to every living space. His strategic priorities include opening showrooms across the U.S. to deliver the Hettich experience directly to customers, expanding the hospitality sector, and strengthening local partnerships through immersive, market-specific engagement. “Our product is unmatched, and our engineers are the best in the industry,” Bertl added. “I look forward to immersing myself in American culture as we make Hettich a household name in the U.S. – not just for quality hardware, but for shaping how people experience their living spaces.”