Practical World 2008
Hettich booth
Hettich DIY presents
...news from the world of furniture fittings on the Practical World 2008 in Cologne
Every two years the DIY industry meets on the international hardware exhibition “Practical World” in Cologne. As a worldwide manufacturer of furniture fittings, Hettich presented many new products, new product lines and innovative Point-of-sale solutions in Hall 5.2.One of the highlights of the exhibition booth was a complete new product line of equipment and accessories for kitchen, bathroom and residential furniture. The product line is branded by the name “Design & Function” and shows a huge range of ideas to improve space in furniture.
From pull-out baskets to rail systems with multiple accessories like spice racks or recipe rack – the chrome plated equipment-programme is not only brilliant in his functionality.
Different packaging- and communication-strategies like polybags with guiding system or big packs for professionals, were also shown by the subject of “category partnership” to the customers.
