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Service of trade

Practical World 2008

News from the world of furniture fittings
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Hettich - DIY competence

Hettich international

Over the years, Hettich has successfuly developed, produced and sold furniture fittings under the motto „at home in all good furniture“. The success story of Hettich is closely connected with the know-how which has been built up over decades and the global market identity. The Hettich name is well known and respected. It has also achieved a good growth impetus in the do-it-yourself sector. The success factors range from the large product range, packaging concepts, goods presentations through sales promotions, polished communication, good logistics and innovations as well as a gobal sales network. The high degree of recognition of the Hettich name are in harmony with the highly qualified know-how.

Hettich FurnTech Division DIY concentrates its activities on the DIY centres and specialist outlets. Hettich has a global distribution in Germany and is listed among the most influencial German DIY market chains such as OBI, Praktiker, Hagebau and Toom. Furthermore, Hettich DIY supplies 15 of the 20 largest DIY chains and its products are also successful throughout Europe and overseas (Australia, South America and China). This world-wide network guarantees close customer contact and perfect service quality.

Trade

Hettich - It`s the mixture

Service - the way to success

The service philosophy is the basis of our success. Bundling the individual components together, for example, technically perfect products, specific target group marketing know-how, successful product ranges and the prompt service to the customer - this will open up new local markets both now and in the future.

Proven, innovative products for the Do-It-Yourselfer

Most important for us are the benefits for our customer. As market leader in furniture fittings for the DIY market, Hettich will also look for strong growth impetus in the future. The product innovations from the Hettich Group, the largest manufacturer of furniture fittings in the world, have been well proved for industrial processing and are now available directly to the do-it-yourselfer.

Fair End Consumer Product Marketing

Whether in the market communication, presentation of goods at the P.O.S. or sales promotion – Hettich introduces active marketing strategies which support name recognition and the common success with the trade. Practical presentation concepts oriented to the needs of the market and participation at the most important trade fairs are also part of our activities along with dialogue with user groups: our Hotline, for example, offers a fast, efficient service, providing the do-it-yourselfer with quick answers to his questions. We sponsor the German Heimwerker Akademie and the Do-It Club and are constantly in close contact with the end customer. In this way, we can react quickly to new trends and requirements from the branch.

Competence right along the line

With a polished logistics system, a global network of sales representatives and competent team, we offer the best conditions also for future market success. Worldwide sales organizations in line with market requirements ensure the reliable local support service and supply. Professional and customer-oriented.